Case 3375605

3 - 7 South End, Croydon, CR0 1BE

London Borough of Croydon — appeal allowed

Outcome
Allowed
Decision date
6 February 2026
Authority
London Borough of Croydon
Inspector
Burch S
Procedure
Written Representations
Casework type
Planning Appeal
Type detail
Unknown
Development type
Minor retail and services
Appellant
Mr Noor Jhaveri
LPA reference
25/01034/FUL
ONS LPA code
E09000008
Jurisdiction
Transferred
Link status
Not Linked
Start date
24 November 2025

Summary AI

The appeal for a new restaurant frontage at 3-7 South End, Croydon, was allowed. The Inspector considered the effect of the shopfront on the character and appearance of the host building and the area, and found that the proposed design respects the existing building's features and does not result in harm.

Generated from the decision letter — check against the original before relying on it.

PDF text

Page 1 · Chunk 0 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision Site visit made on 4 February 2026 by S Burch BSc MSc MRTPI an Inspector appointed by the Secretary of State Decision date: 06 February 2026 Appeal Ref: APP/L5240/W/25/3375605 3 - 7 South End, Croydon, CR0 1BE • The appeal is made under section 78 of the Town and Country Planning Act 1990 (as amended) against a refusal to grant planning permission. • The appeal is made by Mr Noor Jhaveri against the decision of the Council of the London Borough of Croydon. • The application Ref is 25/01034/FUL. • The development proposed is for the creation of a new restaurant frontage, including new glazing and doors, new finishes and new awnings to front elevation. The addition of new kitchen plant equipment and external enclosure to rear of property. Decision 1. The appeal is allowed and planning permission is granted for the creation of a new restaurant frontage, including new glazing and doors, new finishes and new awnings to front elevation.

Page 1 · Chunk 1 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision The addition of new kitchen plant equipment and external enclosure to rear of property at 3 - 7 South End, Croydon, CR0 1BE in accordance with the terms of the application, Ref 25/01034/FUL, and the plans submitted with it, subject to the following condition: 1) The noise level from any air handling units, mechanical plant, or other fixed external machinery shall not be greater than 10db below the lowest measured background noise (LA90, 15 minutes) as measured one metre from the nearest affected window of the nearest affected residential property. Preliminary Matters 2. It was evident from my site visit, and from the evidence before me, that the development has already been carried out. I have considered the appeal accordingly. 3. The appeal does not relate to advertisement consent. In the interests of precision, I have therefore removed the reference to illuminated signage from the description of development used in the heading above and from my formal decision. Main Issue 4. The main issue is the effect of the shopfront on the character and appearance of the host building and the area, including the locally listed building at 1 South End. Reasons 5. The appeal site relates to a property on South End.

Page 1 · Chunk 2 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision The ground floor of the property appears to be in use as a restaurant. The surrounding area comprises mainly commercial units at ground floor level and residential or office units on https://www.gov.uk/planning-inspectorate

Page 1 · Chunk 3 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision The ground floor of the property appears to be in use as a restaurant. The surrounding area comprises mainly commercial units at ground floor level and residential or office units on https://www.gov.uk/planning-inspectorate

Page 2 · Chunk 4 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision Appeal Decision APP/L5240/W/25/3375605 upper floors. The building is mock Tudor style, however the surrounding area is relatively varied in architectural style and character. 6. The appeal property is located next to a locally listed building at 1 South End (No.1). The Council also state that the appeal property, although not listed, is considered a non-designated heritage asset (NDHA). There is no statutory listing process for NDHA’s nor any formal definition of them in the National Planning Policy Framework (the Framework). The National Planning Practice Guidance (the Guidance) indicates that non-designated heritage assets are buildings, monuments, sites, places or areas identified by plan making bodies as having a degree of heritage significance meriting consideration in planning decisions, but which do not meet the criteria for designated heritage assets. Whilst I am unaware as to whether the Council has followed the advice in the Guidance in identifying the buildings as such, the Guidance is clear that in some cases local planning authorities may also identify non-designated heritage assets as part of the decision-making process on planning applications. 7.

Page 2 · Chunk 5 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision Paragraph 216 of the Framework states that in weighing applications that directly or indirectly affect NDHA’s, a balanced judgement will be required having regard to the scale of any harm or loss and the significance of the heritage asset. No local listing entries, or similar, have been provided. Nonetheless, to my mind, the significance of the appeal property is derived from its mock Tudor style and detailing, which is most prevalent on the upper floors. The significance of No.1 is derived from its traditional features and materiality, which are also most prevalent on the upper floors. 8. Whilst the fascia is slightly larger than those at the neighbouring properties, the increased depth is negligible and relates well to the style and scale of the building. Additionally, it does not detract from the architectural merit of the upper floors and is similar in size to other shopfronts within the wider area. 9. The Council contend that the depth of the tiled stallrisers on either side of the window display is excessive, and the loss of vertical emphasis from the horizontal glazing panels breaks up the rhythm that was evident prior to the development.

Page 2 · Chunk 6 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision Whilst I accept that the frontage may differ to what was there previously, I consider that the new design offers a modern interpretation, and whilst somewhat contrasting with the upper floors, complements the overall style of the building and does not detract from its significance. The muted orange tiles and timber boards positively relate to the traditional brick on the upper floors, offering a modern interpretation in terms of their tone, style and bonding. 10. There is limited substantive evidence before me to demonstrate that the building was previously subdivided into individual shopfronts. In any case, I consider that the wider frontage at ground floor level is reflective of the pattern of commercial uses at ground level and residential or office uses on upper floors. I do not find harm in this regard. The awnings are relatively in keeping with the commercial character of the area and do not detract from the significance of the host building or neighbouring locally listed building at No.1. 11. Overall, I consider that the scheme ensures good design and respects the scale, character, materials and features of the existing building.

Page 2 · Chunk 7 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision It therefore does not result in harm to the character and appearance of the host building and the area. In this regard, it also does not result in harm to, and would preserve the setting of, https://www.gov.uk/planning-inspectorate 2

Page 2 · Chunk 8 Appeal Decision

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — Appeal Decision It therefore does not result in harm to the character and appearance of the host building and the area. In this regard, it also does not result in harm to, and would preserve the setting of, https://www.gov.uk/planning-inspectorate 2 Appeal Decision APP/L5240/W/25/3375605 the locally listed building at No.1. The scheme therefore complies with Policies DM10, DM11 and DM18 of the Croydon Local Plan and Policies D4, D8 and HC1 of the London Plan. Collectively, amongst other things, these policies seek to ensure high quality design that responds positively to the existing character of an area and preserves the setting of heritage assets. I also find no conflict with the Shopfront and Signs Supplementary Planning Guidance No.1 in this regard. Conditions 12. I have attached the suggested condition relating to noise levels from any air handling units, mechanical plant or other fixed external machinery, in the interests of the living conditions of neighbours. Given the development has already taken place, a condition relating to time limits or approved plans is not necessary. Conclusion 13. For the reasons given above the appeal is allowed.

Page 3 · Chunk 9 S Burch

3 - 7 South End, Croydon, CR0 1BE — London Borough of Croydon — S Burch INSPECTOR https://www.gov.uk/planning-inspectorate 3

Extracted from the decision letter PDF and shown in full, chunk by chunk.

Main issues and findings

Character and appearance
For appellant
¶8

The increased depth of the fascia is negligible and relates well to the style and scale of the building.

Character and appearance
Against appellant
¶9

The Council contend that the depth of the tiled stallrisers on either side of the window display is excessive, and the loss of vertical emphasis from the horizontal glazing panels breaks up the rhythm that was evident prior to the development.

Character and appearance
For appellant
¶10

I consider that the wider frontage at ground floor level is reflective of the pattern of commercial uses at ground level and residential or office uses on upper floors.

Character and appearance
For appellant
¶11

I consider that the scheme ensures good design and respects the scale, character, materials, and features of the existing building.

Affordable housing
Neutral
¶12

A condition relating to time limits or approved plans is not necessary since the development has already taken place.

Policies relied on

Reference Weight
Policies DM10, DM11 and DM18 of the Croydon Local Plan and Policies D4, D8 and HC1 of the London Plan
Determinative

Site constraints from the Casework Database

Conservation area
Green belt
Listed building setting
AONB
SSSI
Flooding an issue

Source

Decision letter, 3 pages, issued by the Planning Inspectorate on 6 February 2026 under the Open Government Licence.