Pavement outside 1385 London Road, Norbury , London, SW16 4AN

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Site visit made on 31 October 2022 by Patrick Whelan BA(Hons) Dip Arch MA MSc ARB RIBA RTPI an Inspector appointed by the Secretary of State Decision date: 23 January 2023 Appeal ‘A’ Ref: APP/L5240/W/21/3285202 Outside 1385 London Road, Croydon SW16 4AN • The appeal is made under section 78 of the Town and Country Planning Act 1990 against a refusal to grant planning permission. • The appeal is made by Mr James Browne, BT Telecommunications PLC, against the decision of the Council of the London Borough of Croydon. • The application Ref 21/03244/FUL, dated 28 May 2021, was refused by notice dated 26 August 2021. • The development proposed is 1no. new BT street hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosk(s). Appeal ‘B’ Ref: APP/L5240/H/21/3285203 Outside 1385 London Road, Croydon SW16 4AN • The appeal is made under Regulation 17 of the Town and Country Planning (Control of Advertisements) (England) Regulations 2007 against a refusal to grant express consent. • The appeal is made by Mr James Browne, BT Telecommunications PLC against the decision of the Council of the London Borough of Croydon.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions • The application Ref 21/03245/ADV, dated 28 May 2021, was refused by notice dated 3 September 2021. • The advertisements proposed are 2no. digital 75” LCD display screens, one on each side of the street hub unit. Decisions Appeal ‘A’ Ref: APP/L5240/W/21/3285202 1. The appeal is allowed and planning permission is granted for 1no. new BT street hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosks, outside Barclays Bank, 1385 London Road, Croydon SW16 4AN, in accordance with the terms of the application, Ref 21/03244/FUL, dated 28 May 2021, and the plans submitted with it, subject to the conditions in the schedule at the end of this decision. Appeal ‘B’ Ref: APP/L5240/H/21/3285203 2. The appeal is allowed and express consent is granted for 2no. digital 75" LCD display screens, one on each side of the street hub unit. The consent is for five years from the date of this decision and is subject to the five standard conditions set out in the Regulations and the additional conditions in the schedule at the end of these decisions. Procedural matters 3. The two appeals concern the same proposal on the same site. Appeal ‘A’ concerns the refusal of planning permission to erect a BT street hub. Appeal

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 ‘B’ concerns the refusal of express consent to display advertisements on the street hub. I have considered each on its individual merits, however, as they raise similar issues, I have combined both decisions into a single decisions letter. 4. The Advertisements Regulations stipulate that control may be exercised only in the interests of amenity and public safety. In determining the advertisement appeal, the development plan policies are not determinative, but I have taken them into account in determining the appeal against the refusal of planning permission. Main issues 5. The main issues are, in appeal ‘A’, the effect of the proposed development on: • the character and appearance of the area, including the surrounding townscape and public realm; • pedestrian movement; • highway and crime safety; and, in appeal ‘B’, the effect of the proposed advertisements on: • visual amenity; and, • highway and crime safety. Reasons Character and appearance of the area and visual amenity 6.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Reflecting its designations in the Norbury District Centre as a Secondary Retail Frontage in a Primary Shopping Area the street has a commercial character from the shops, cafés, and restaurants which enclose it. It is plain to see why, with the generous breadth of the footways in this section, the interesting facades of the buildings on this side and the London Plane trees lining the street, this area has been included in the Local Heritage Area. Nonetheless, part of its commercial character includes advertisements including shop fascias, projecting signs and window signs, bus shelters and phone boxes with adverts, as well as an advert totem further along the street. 7. Two phone boxes are proposed to be removed. The first, on the opposite side of the street, has been erected directly in front of a building on the corner of Craignish Avenue. While it is less conspicuous than a street hub beside a kerb, it nonetheless diminishes the prominence of the shopfront behind it. It also restricts the scope for activity directly in front of it, important factors of success for traders in a Primary Shopping Area. Its removal would be a significant improvement to the character of the area. 8.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions The second phone box for removal is close to the kerb, in the footway of the next block along. It is a metal and plastic, dome-topped BT model. Its design and materials give it more of a corporate, universal identity than lending it any affinity with the distinctive townscape of the buildings which surround it and which the Council has included in the Local Heritage Area. Moreover, it is partly covered with fly-posters. The phone box detracts from the attractive 2

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions The second phone box for removal is close to the kerb, in the footway of the next block along. It is a metal and plastic, dome-topped BT model. Its design and materials give it more of a corporate, universal identity than lending it any affinity with the distinctive townscape of the buildings which surround it and which the Council has included in the Local Heritage Area. Moreover, it is partly covered with fly-posters. The phone box detracts from the attractive 2

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 appearance of the street. Its removal would stop the effect of an element at odds with the townscape of the street and which undermines the attractiveness of the public realm. 9. The street hub would be taller and broader than these phone boxes. However, it would be narrower. It would have more slender proportions, a plainer form, more streamlined detailing, and a restrained, dark monotone colour, giving it a more neutral, background character in the street. It would appear less bulky and less conspicuous than the phone box on the next block along. Alongside the bicycle stands, bin, and signposts, it would not appear out of place in this public realm. 10. I appreciate the Council’s point that the existing advertisements attached to the phone boxes are not illuminated. However, in terms of appearance, there is a world of difference between paper or vinyl advertisements pasted over the glazed panels of a phone box and its rails and the purposed-designed, well- detailed street hub containing LCD screens. In my view, the street hub, including its advertisement panels, would improve the visual and townscape qualities of this street scene. 11.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions This section of the street is characterised by the shops and restaurants which advertise themselves with fascia signs, projecting signs, and awnings. The bus stop, phone boxes and totem, further along, also displays advertisements. In this context, and subject to conditions to control their illumination at night, I can see no harm to visual amenity from the size, positions and method of illumination of the advertisements on the street hub. 12. I conclude on this issue that, given that the street hub would replace two phone boxes, their conditions, their siting and their effect on the character and appearance and visual amenity of the area, the proposal would not harm the character and appearance of the Local Heritage Area, including the surrounding townscape and public realm. There would be no harm to visual amenity. 13. There would be no conflict with London Plan 2021 (LP) policies D3, HC1 and D8, nor with Croydon Local Plan 2018 (CLP) policies DM18 and SP4.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions These seek development that encourages active travel with inclusive pedestrian routes, and require development to ensure that the public realm is attractive and related to the local context, to respond to local distinctiveness, to conserve the significance of heritage assets and their settings, and to contribute positively to public realm and townscape. Pedestrian movement 14. The area has a high footfall. However, given the amount of clear passage that would remain between the closest building and the street hub in this very wide footway, I can see no potential for obstruction from it. 15. I appreciate that the Council’s public realm design guidance1 suggests that street clutter should be avoided and that only furniture that is either needed or improves the user experience should be added to the public realm. While the 1 Croydon’s Public Realm Design Guide 2019, Council of the London Borough of Croydon 3

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 street hub would be another item of street furniture, given that it would replace a pair of phone boxes in the same street, and noting the clear width of footway which would remain in this wide section, I can see no conflict with the use of the footway or access to the buildings on this side. 16. There would be no conflict with LP policy D8, nor with CLP policy SP4 which require development to contribute positively to the public realm, to provide for its movement and place functions, and which indicate that applications that introduce unnecessary street furniture should be refused. Highway safety 17. The street hub would be orientated to face oncoming drivers and sited close to the kerb of the footway, in the drivers’ sight lines, which would reduce the risk of drivers turning away from the road to look at the advertisements, in accordance with the guidance2 of Transport for London. The street hub would be sited sufficiently distant from the bus stops that there would be no material risk of distracting drivers approaching the stops or passing buses.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Given the overall width of the street, which includes a central filter lane, and without any substantive evidence of danger, there would be no significant risk of distraction of drivers turning into or out of the side streets. 18. There is no substantive evidence, and nothing that I could see on-site, to suggest that there would be any significant conflict with signage, nor that the road geometry and layout is so complicated, nor that driving conditions are so demanding, that the proposal would present an unacceptable highway safety risk. I conclude on this issue that there would be no material risk to highway safety from the proposal and no conflict with LP policy T4 and CLP policy DM29 which protect the safety of people using roads and footways. Crime safety 19. I acknowledge the consultation response from the Metropolitan Police describing a severe crime risk in London Road, and their recommending the suspension of the function of free phone calls, free Wi-Fi and free phone charging. However, the Council has not recommended any such condition. 20.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions In these circumstances, and noting the provisions of the BT Street Hub Anti- social Behaviour Management Plan, which provides for call restrictions, the disabling of the USB port and, alongside its algorithm, the priority assigned to contact from the police, a planning condition could reduce the risk of the BT street hub being used for crime to an acceptable degree. 21. The present phone box on this side already obscures some views down the street. Given its removal, the additional width and height of the BT street hub would not make a material difference to sight lines in terms of natural surveillance. 22. I conclude on this issue that, subject to a condition to secure the management plan, there would be no unacceptable risk to crime safety from the proposal. There would be no conflict with LP policy D3 which requires measures to design 2 Guidance for Digital Roadside Advertising and Proposed Best Practice, 4 March 2013, Transport for London 4

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 out crime being integral to development proposals ad opportunities for anti- social behaviour, criminal activities and terrorism to be reduced. Nor would the proposal run against the National Planning Policy Framework which requires in paragraph 92 that decisions aim to achieve safe places and high-quality public space so that crime and the fear of crime do not undermine the quality of life. Other matters 23. I acknowledge that LP policy D8 requires lighting for advertisements to minimise intrusive infrastructure and reduce light pollution. However, in this proposal the lighting would be in-built. Given the location in a large city with streets lit by streetlights and buildings, I am not convinced that, subject to a condition controlling its illuminance, the proposal would result in a harmful increase in light pollution or disturbance to surrounding occupiers. 24. I have had regard to the risk of harm from the cumulative effect of similar installations in the same area as this proposal. However, on the evidence before me, and from what I saw in the area, I cannot identify any such risk. Conditions 25.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions I have considered the conditions suggested by the Council against the advice in the Planning Practice Guidance, and amended them where necessary. In appeal ‘A, in addition to the statutory time condition [1], a condition [2] listing the approved drawings is needed to ensure clarity on what has been permitted. 26. The appellant’s product statement describes the facing materials as powder- coated aluminium and glass, and the renders show the metal in a very dark monotone. There is no necessity for details of facing materials or finishes to be approved. However, in the interests of appearance and visual amenity it is necessary for the specification to be followed, so I have applied condition [3]. 27. It is also necessary, in order to reduce the risk of street crime and anti-social behaviour in the outer London borough with the highest crime rate, that a condition be applied to ensure that the street hub is effectively managed. I have therefore applied a condition [4] for its management to be in accordance with the BT Street Hub Anti-social Behaviour Management Plan April 2021. 28. The street hub could be erected without the phone boxes being removed.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions This would make this section overly commercial by the proliferation of advertisements in the public realm. However, a condition to ensure the phone boxes are removed would overcome this. I appreciate that the phone boxes may not be on land in the control of the appellant. However, there is no objection from the Council or the relevant highways authority to their removal. In these circumstances, and given the status of the appellant as a statutory undertaker, I am assured that there would be no unacceptable uncertainty and that there would be every prospect of its removal. 29. I acknowledge the appellant’s suggested condition in this respect which sought the removal of the phone boxes within three months of the development commencing. However, this would permit this phone box and street hub to be in place for three months. Given the risks of harm to the character and 5

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 appearance and amenity of the area from their retention alongside the proposed street hub, it should not be erected until the phone boxes have been removed. I have therefore applied a condition [5] which would secure this, while allowing any groundworks to be completed in advance of erection. 30. In appeal ‘B’, to prevent visual intrusion and distraction to road users, it is necessary to apply a condition [1] to control the illuminance of the advertisements so that they do not stand out significantly from the background illumination in the street, during darkness. The proposal is for the advertisements to have internal illumination of 2,500cd/m². It is unclear how the Council has determined that the level should be no greater than 300cd/m². However, the lighting guidance3 suggests that in urban areas, such as this, the maximum level could be up to 600cd/m². Given the location of the proposal, the commercial and lit character of the street, the visual contrast of the surroundings, and the size of the street hub’s screens, I consider that 600cd/m² is a reasonable upper limit. 31.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Appeal Decisions To avoid the risk of distraction to drivers, it is also necessary for conditions to avoid, special effects, moving or sequenced images [2], to ensure a minimum display time [2], and to reduce the rate of change of images to instantaneous [3]. Conclusion 32. For the reasons given above, and taking into account all matters raised, the appeals are allowed.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Patrick Whelan INSPECTOR 3 Professional Lighting Guide 05, The Brightness Of Illuminated Advertisements, 2015, Institution of Lighting Professionals 6

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Patrick Whelan INSPECTOR 3 Professional Lighting Guide 05, The Brightness Of Illuminated Advertisements, 2015, Institution of Lighting Professionals 6 Appeal Decisions APP/L5240/W/21/3285202 & APP/L5240/H/21/3285203 SCHEDULES OF CONDITIONS Appeal ‘A’ Ref: APP/L5240/W/21/3285202 1) The development hereby permitted shall begin not later than 3 years from the date of this decision. 2) The development hereby permitted shall be carried out in accordance with the following approved plans: 1A SITE LOCATION MAPS; 2A PROPOSED SITE PLAN; 3A EXISTING AND PROPOSED ELEVATIONS. 3) The external surfaces of the development shall be constructed using the materials, finishes, and colours as described in the BT Street Hubs Product Statement v1.0 February 2021 and as shown on the BT Street Hub Proposal Renders 2021. 4) The BT street hub, including its electronic features, shall be managed in accordance with the BT Street Hub Anti-Social Behaviour Management Plan, April 2021, for the lifetime of the development.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Patrick Whelan 5) Before the BT street hub hereby approved is erected, the two phone boxes indicated for removal, the first on the corner of London Road and Craignish Avenue, Croydon, and the second outside 1367 London Road, Croydon, and as shown on page 2 of the Planning, Design and Access Statement submitted with the planning application, shall be removed and the street surfaces made good to match the adjoining footway surface materials. Appeal ‘B’ Ref: APP/L5240/H/21/3285203 In addition to the five standard conditions in the Regulations: 1) The intensity of the illumination of the advertisements permitted by this consent shall be no greater than 600 cd/m² between dusk and dawn, consistent with guidance set out in the Institute of Lighting Professionals (ILP) publication: "The Brightness of Illuminated Advertisements" (PLG05, January 2015). 2) The minimum display time for each advertisement shall be 10 seconds. There shall be no special effects that include noise, smell, flashing, or smoke. Full-motion video is not permitted.

Pavement outside 1385 London Road, Norbury , London, SW16 4AN — London Borough of Croydon — Patrick Whelan 3) The interval between successive displays shall be instantaneous and the complete display screen shall change without visual effects (including fading, swiping or other animated transition methods) between each advertisement. END OF SCHEDULES OF CONDITIONS 7